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Home > Industry Information > The 19th Beijing International Tourism Festival
Industry Information

The 19th Beijing International Tourism Festival


On September 29th, the 19th Beijing International Tourism Festival organized by the Beijing Municipal Tourism Commission and organized by China Travel International Convention & Exhibition Co., Ltd. launched a bicycle cycling tour in Gulou Street. More than 30 European tourists visited the characteristic tourist attractions such as Yanbiao Xie Street, Shichahai, and Gongwangfu by cycling bicycles, and experienced the charm of old Beijing culture.

The Beijing International Tourism Festival is a large-scale tourism festival organized by the Beijing Municipal Tourism Development Committee. Every year, it conducts series of themed events such as international performances and tourism promotion. “Cycling Beijing, Sharing Beijing Cai” city cycling micro-travel is a cultural experience event of this year's Beijing International Tourism Festival. It aims to provide foreign tourists with in-depth experience of Beijing’s tourism resources by riding this low-carbon and environmentally-friendly travel mode. Services to enhance the attractiveness of Beijing's tourism culture.

During the event, under the guidance of the team leader, the tourists learned how to use the shared bicycle and carefully listened to the tour guide introducing the route. Later, they stepped on a bicycle and toured the Drum Towers, Yinling Bridge, Lotus Market, and Christine’s equally culturally distinct areas in Beijing. They also boarded Wanchun Pavilion, Jingshan’s commanding height on the central axis of the Beijing city, overlooking the panorama of the Forbidden City. During the event, the tourists also tried to ride an electric assisted scene bike and experienced the freedom to walk freely through the alley.

Not long ago, shared bicycles were rated as one of the "four new inventions" in China by "foreign students" from 20 countries. The environmental protection and convenient lifestyle brought by bicycle sharing has been accepted by more and more Chinese people. It has been recognized by many foreign friends. A foreign tourist who participated in the event said: “In the past, I had to go on a walk or take a car. If I was riding my bike, I had to park in a designated place. There is a lot of restrictions. The shared bicycles in China are not only easy to use, but they can also be stored everywhere. Taken so that I can go to more corners of the city and get a deeper understanding of the local culture.”

It is understood that as one of the series of events to be opened at the 19th Beijing International Tourism Festival, the micro-travel activities in cycling is not only a good practice for green travel and green tourism, but also a brand-new attempt for inbound tourist products. . According to the person in charge of the event, the future Beijing Municipal Tourism Commission will continue to strengthen the integration of tourism and culture, and develop more tourism products with Beijing local characteristics to meet the travel needs of foreign tourists and attract more foreign tourists to visit Beijing.

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